A crucial tool for the success of your brand
More and more companies view the trademark as the best vehicle to promote their brand’s values. Creating and consolidating a strong trademark obviously depends on the work a company puts in through the years, but also on ensuring their trademarks are properly protected.
For this reason, it’s crucial to work with qualified consultants who can properly assist you through the various stages of trademark registration.
Value
A trademark is a strategic asset for any business. It is a factor of distinction that lets you stand out from competitors, but also a fundamental element in its brand communication, to the point of becoming a major part of a company’s value.
Protection
Once you’ve chosen the distinctive sign to associate with your product or service, it’s time to decide where to protect the trademark – either on the national, EU or international level – and what form of registration is most beneficial.
Direction
Trademarks are the signposts of the marketplace, informing and directing consumers during purchasing processes, and are thus a “cultural resource” on which most people – consciously or subconsciously – rely on.
Precision
Trademarks must be registered, used, managed and protected in a professional manner in order to comply with specific standards and regulations, and should be appropriately differentiated by country and/or geographic region.
Our consultants are qualified professionals accredited by the Italian Patents and Trademarks Office (Ufficio Italiano Brevetti e Marchi), the World Intellectual Property Organization, and the European Union Intellectual Property Office.
We can assist you with the following operations:
Preparing and filing applications for trademark registration in Italy, in the European Union and internationally
Prior art searches and opinions on trademark originality or interference with prior trademarks
Opinions on trademark registrability matters
Consulting and support during examination procedures for the registration of a trademark
Consulting and support during active and passive opposition proceedings
Managing expirations and forwarding all related notifications
Periodic or ongoing monitoring of trademarks, or of trademarks held by an owner
Filing applications for transcription and entry of documents for transferring or updating trademark ownership
Due diligence
Assistance in planning corporate strategies for trademark protection and IP portfolio optimisation
ssistance in drafting trademark assignment contracts and trademark licensing agreements
Consulting on all infringement-related matters
In-house corporate training on trademark-related matters for technical and sales personnel
Appraisal reports
Discover our other Trademark-related services:
News related to Trademarks:
The US Department of Defense revokes the license to use Army trademarks to a manufacturer of faith-based military dog tags
Shields of Strength, a Texan company that manufactures faith-themed military products, is suing the US Department of Defense (DoD) after the latter required to stop the manufacturing of military dog tags with messages from the Christian Bible. Such products have been...
Pepsi will have to change the name of one of his products after losing the lawsuit with Rise Brewing
A federal court in Manhattan has ruled that PepsiCo shall resign the “Mtn Dew Rise Energy” trademark designation for a drink launched last March (and, of course renounce naming any other product with a name similar to those of other companies), following the outcome...
Chinese authorities stops illegal use of athletes’ names as trademarks
Chinese authorities rejected 109 trademarks applications from businesses that used names of Olympians from the Tokyo 2020 Olympic Games without their permission. Soon after the Olympics, some companies started using several Chinese gold medalists names to sell any...