According to the recently released data from Brand Finance, our country’s brands are experiencing a moment of great growth. Gucci confirms itself the most valuable Italian brand, valued at 17 billion Euros with an increase of 10% compared to the previous year. Among...
Apple lost a lawsuit filed by a jazz trumpeter, Charlie Bertini, who challenged the Cupertino giant’s entry, with its brand, into the live music sector. In fact, the musician registered the trademark “Apple Jazz” in 1985, with reference to live music. The story...
The Reggio Emilia Erbazzone – already registered for some time in the list of traditional agri-food products – could soon be included among the PDO and PGI food specialties of Emilia-Romagna. The Erbazzone Reggiano Producers Association, in fact, has submitted the...
After a long controversy, Louis Vuitton, the French luxury goods giant, lost its battle to be recognized in Europe by the brand that portrays its famous beige and blue checkered pattern, called “Damier Azur”. Indeed, the EU General Court ruled that the Board of Appeal...
Athletics icon Usain Bolt has filed an application to register a logo showing his typical pose taken to celebrate his victories. The Jamaican sprinter – who has earned eight gold medals at the Olympic Games, eleven at the world championships, three world records in...
